Nobody trust what the CEO says

When the boss is the only public face and the one that inform, comment and answer all kinds of topics concerning the firm, there might be a problem.

Research shows that the general public doesn’t trust the CEO’s all that much.

If you want customers, partners or the general public for that matter to listen to you, you should maybe let the experts within your firm be the one fronting the subject?

They know their profession better than anyone else in your company. They are also more likely to be enthusiastic and trustworthy about the job they know so well, in dialogue with others.

CEO’s should, of course be active and ‘walk the walk’, but a tip is to keep to subjects where the CEO is the expert –namely running the company!

“The digital reality is a transparent one, do as the market does: Trust your employees, dear CEO!”