When everything has become commodity, what’s next?

When your products or services no longer have a competitive advantage it has become “commodity.” What will make your business is viable then?

This issue becomes very relevant in a digital world, because everything gets easier to get hold of, to compare and to copy by your competitors. How to stay “unique”?

One idea is to find out what you can do that others cannot easily copy. Its maybe not what  you provide, but how you do it that makes you shine?

“Deliver top quality and establish close relationships”