How do you interact with your online customers?
It may be painful when customers tell you what they think of your company or service. But is it really bad for you? When your customers complain, they are committed and will really like to help you – if you let them!
Feedback is a gift and of great value for your business. Do you let that value go to waste? You may turn negative feedback into: New and better products / services, improved customer service, improved communication, better visibility on the web, adjust what activities you focus on in various channels etc. All of this is very complicated and expensive for your business to find out by other means.
Invite and participate in dialogues in all the digital channels your customers are active on.
Make use of what you learn and establish internal systems that pick up knowledge, refine it and take action.
Be grateful for criticism and be thankful towards your customers for the help they give you.