How do I get it?
Do you have a map to the store / office shown the opening hours, address, telephone and e mail? Do you have a connector to twitter / facebook pages, etc. visible on the front / landing pages?
Is on- line shopping/ ordering/ reservations/ subscriptions installed on your web – or even better – via tablet or mobile phone – if not: just do it!
Before you hurry over to the web department: Who is responsible for online sales in your corporation? Sales are, aren’t they? – including digital channels I presume? If not, why do you expect sales in those channels to happen?
Keep it simple: Provide as many options to buy, order, pay and get in touch with you as possible. Let People choose how, when to interact with your business.