What do you offer your customer?
What is the message you have for your customers?
First tell your customer what you have to offer them. What problems can you solve for them, what needs you meet.
Do so in short and simple sentences. It is surprising to see so many websites anno 2012 (daily) that doesn’t. To be “fresh” one could suspect digital businesses to be a crowd of narcissists. Why do they talk about themselves?
People prefer a company that not only wants to increase their own profit, but that will do nothing good for you / others / society.
Tell me if you have digital activity that met this demand in a great way.