What about “crowd sourcing”?
There is plenty of literature, speeches and opinions on the subject to find on the net.
To ask your users or other crowds is a great way to get feedback, to help improve your services and products.
And it is really something people want to do: To help you!
Crowd sourcing can provide tremendous value for you, because you have access to potentially a lot of, very motivated and talented people.
Brainstorming and specific proposals can be produced in large numbers and very quickly. Problems can be resolved quickly and you have greater accuracy in terms of being ‘spot on’ market needs.
Innovation, research, entrepreneurial companies are just a few examples of who / how to use crowd sourcing for improving your business or other activities.
One pitfall is if people feel “used” by you instead of happy for being able to help out. My advice is to do your homework before you make your next project a crowd sourcing project.
It’s extremely important to give proper feedback to all who contribute! Crowd sourcing project is all about you delivering more value to those who helped you, than the effort they gave you!
“The more you give, the more you get back”