The Norwegian e-book database is able to challenge Apple and Amazon.com!

The Norwegian ebook database “Bokskyen” (“Book cloud”) is capable of challenging both Apple and Amazon.com. I just wonder if they are aware of the value they have at hand?

In an article in Aftenposten today I read that the technology used and the set up they have made in the platform created they may avoid becoming dependent on Apple’s and Amazon.com walled garden ebook strategy. I knew this two years ago, when the ebook platform was presented in “Web dagene 2009”, based upon the way they explained the technology.

Since then the owners of the platform ( CapplenDamm, Gyldendal and Aschehoug ) have focused on a strategy where the political fight concerning VAT and governmental regulative agreements have been the focus. Also keeping the “old publishing hegemony” have been a important strategy of the publishing houses in Norway, as in many parts of the world. Meanwhile the Norwegian bookreaders have become eager customers of both Apples ibook and of course Amazon.com for purchasing their e books. I’m not at all sure that the publishing companies have had the best strategy up till now, training their market to use the main (and world leading) competitors.

As for now it seems like the positive news, that they now seem confident and happy to be able to avoid Apple and Amazon.com and by that being able to keep a larger part of the profit, is the benefit they see. They are happy for the “deals” made with the government and for being able to keep a pricing model they feel they can live by, mainly continuing their business in traditional ways. This is not a great strategy for the future. In best case it’s an OK short term tactics that have worked out well – for now.

I believe that they don’t see other than only a very small part of the real business value that’s embedded in the platform they have at hand. Both Apple and amazon.com should be looking out. Google should have a closer look at what is really going on. Not to mention, the owners of the platform themselves should ask themselves if they haven’t overlooked something of importance. What that is? – Well they are welcome to define where they want to be the next decade and come and ask me how to get there.

2 Responses to “The Norwegian e-book database is able to challenge Apple and Amazon.com!”

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