Does Media businesses want to survive?

Reality is harsh for the media business, and has been so for the last decade. Is there any chance for the business to survive? It depends on what is the definition of what a media business is, and it depends on the media companies of today.

Ivar Trondsmo wrote about this in the Norwegian Aftenposten today. You can read it HERE The head of information in the Norwegian publishing house Gyldendal presented what they think is “six myths about the e-book”  HERE, what do you think represent the most relevant arguments for the future?

Why not ask the important question? What do we need the media production for? In my opinion, if we know the purpose, the business models and organization of it will evolve. The question is if the media institutions of today are willing to change, in order to be a future participant in the business.

I have a suggestion that I’d like to invite you to evolve and improve.

Using the press as a category for all news activities in TV, Radio, magazine, papers, web sites and so forth, and Publishing as another category for all production of “story telling” factual and fictional, in film, TV, books and so forth I hope to have made a simple viewpoint to discuss the core of what we as society want from media production, or – production of meaning. I don’t know if it’s sufficient, but hopefully you help evolve the perspective with me.

The press: We need the press to watch out and protect the democracy. This requires skills, quality, and guts.

Publishing: We need publishing to engage and tell us about life and what society is all about. It helps us understand ourselves and the relations we have towards other, as individuals and as communities. Publishing keeps us from falling out of culture and into barbary.

How to best ensure a system that provides these goals? As of today, the traditional media institutions are using their energy to preserve the power of yesterday, and aren’t able to realize that the fact is that this power structure is lost already. My problem of the ongoing development is that neither Apple, Amazon, Google,(or the like)  with their Apps stores, you tube sites iPad, Kindles and so forth have given an answer to what their purpose is, –  not a purpose we as a global, national society or for that matter individuals needs and wants.

Content production and products. I don’t think that it’s fruitful to fear the digital revolution, nor to be afraid of the “announced death of print”.  The printed newspaper, magazine, book have a glorious future in my opinion. They will surely evolve in quality and the prices change (as the volume of sold units will decrease, and most likely the profit increase). The digital business models are there, in place already. The Press and Publishing businesses needs to align their products, work-flows, processes, organizations and business models to a digital environment.All to be a part of the future. If they don’t want to, it’s not a real problem, others are already here to take their positions. I only hope it will be players in the business that are fulfilling our needs and wishes;  of a free press and an enlightening publishing system.


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