There are lots of discussions of how the digital environment will look like the next coming years. Hardly anyone argue against the trend of the “mobile revolution”. But what is really going on as we all are equipped with smart phones and have we really become mobile?
Mobile services for the business market.
We already have a huge business- to- consumer market, where ring tones, games, and applications are growing in a tremendous speed. If we look at the corporate environment, what has happened? Till now, not much has happened for most of the corporate world. And nothing will happen until we make it happen, so it’s time to integrate your core IT/ information/ workflow/ business systems, and make important functionalities available for your employees’ cell phones.
OK, quite a few of us have our cell phones connected to our e mail, and calendar. Some are able to connect to the Internet. Fewer have established a presence management system, where the cell phone is included. Collaboration and Unified communications are areas where “mobile” make sense and enable a streamlined workflow and also rapid problem solving between employees.
Connect mobility to our value chains
We have to start thinking out of the traditional “IT” box, when discussing what “mobile” is all about. Our companies core systems needs to be able to reach out to the mobile devices. That’s the only way to make use of the mobility in an efficient way for the corporate world. We need to be able to interact and to be connected with the value chain and core IT solutions of our business. This way we become more available, effective and have results requested once, and delivered at once.
What this means is that your company’s core systems, like BI, ECM, search, CRM and so forth needs to get connected with the employees cell phones, and other mobile devices. Connections aren’t enough; we need seamless interaction and automated workflows. To enable this we will need an architecture where the web and e mail activities are included. All online digital solutions need to be connected to make benefit and provide added value for the company’s employee, for partners and of course for the company’s customers. In short it’s needed to develop Multi channel structures. Imagine that you can send requests directly from you cell phone and into your company’s database, get a feedback – and the required information automatically delivered on your PC / your collaboration web portal and so forth.
Public services have started becoming more effective, and will have to get eve n more so in the coming years. Self service systems will be a keyword in order to get there. Imagine what the possibilities there is in the European public sector for refining their systems, from the core backend IT solutions, via a well functioning web interface and a set of mobile services that simplifies people’s everyday life. For the public sector, the benefits are great. It saves time and costs for the employees in their public contact, and it makes citizens far happier, by getting their services automated, quicker and more convenient. You can imagine solutions where citizens can apply online, and get recites, confirmation codes, appointment reminders on their cell phone, to name a few very obvious concepts.