Changes in Social media or changes because of it ?
It’s reported that the Twitter people will become disappointed and that the Hype is over. (Gartner) My Space is losing popularity. Facebook is looking for ways of not getting stuck, by developing Facebook Light?
I believe that the future of social media hasn’t really began, and that the coming years will look very different from what it is now.
Maybe, just maybe “social media” will disappear as a separate “label”? In my view we are only in the beginning of a huge shift in the history of internet.
The businesses of collaboration,(synchronic and a- synchronic) e- learning, internet, intranet,extranet and social media applications might just merge into the business core IT (ICT) systems seamlessly and only those who are able to create added value for different organizations, businesses and societies.
Another huge area of change is the complete area of media. Internet already have changed most of the media industry in film, TV, radio and print media. Journalism, entertainment and the industries surrounding all of this such as my profession: communication advisor. And the changes aren’t over, they just began! An couple of interesting blog posts on the failure of newspapers can be read here: conversationagent, by Valeria Maltoni, and at splicetoday by Bill Wyman
I believe that the keyword will be the same: seamless integrations. The channel and carrier of TV/ Radio media has no real function in the future, and the IP will easily replace it, and this is about to happen with the film industry that’s going digital. Internet as a carrier (tecnological and communication wise) already have become the core of all other activities.
I believe that any enterprise without a digital centered business- it, and communication strategy will fail. Collaborative and social aspects of conducting business will be incorporated in the business itself. Interaction between the corporation and the market / audience will grow rapidly.
But I’m sorry to say; I don’t believe in the ever so popular naive statement: “Social media has given power to the people” I do say that the winners of today and tomorrows business world are those who are able to adapt and take advantages in these times of change. I do hope that ethic and environmental trade will be seen as an competitive advantage and will be incoporated as well, that will make a better world for all of us!