What have you done for me lately?
It’s amazing. Just take a look around on the world wide web. So few web sites seem to be able to really offer their visitors what the visitors wants. It is as everyone wants to TELL you something – SELL you something. The “news” about the web 2.0 or social web doesn’t seem to have had an impact at all. What have you done for me lately?
Web 2.0, Social web or what label it has seems to be the rebellion of the users, trying hard to find other ways to help each other out. Forums, chats, communities, dating services, Sharing sites, Facebook, Twitter and so on, all have huge amounts of users finding ways to connect, interact and communicate. This is great.
On the other hand; Public services, companies, PR, advertising companies, IT providers, retailers, health care institutions and so on – what have they done for me lately? – Mostly nothing in the digital universe. Still shouting in a confusing language, very unclear about what they are, and what they want to be there for. This is NOT great.
What have you done for me lately? As a user I want to know what your organization, your company can do for me. I don’t want to know your business idea or who manages the company ( I might want to know that – when I do NOT get what you have to offer me) And you know what? I am, as a user, very helpful, I would love to help you get better – if you only gave me an opportunity. So why is it still hard to find “contact” on more than half of the web pages I visit during a day? Or: How did you like our services? What could we improve? What is your idea of what else we could have offered you?
As a professional organization, corporation I really expect you to know what you are doing, and how to do it. I expect you to have a goal for your presence in the digital universe, and you know what? I’d rather join you, buy from you, return to you – if you do. What did I do for you lately?