Obama Team @ Webforum2009 in Oslo
If you’re trying to be an internet scout ( like probably the crowd of some hundreds felt listening to the staff around Obama today) you might discover than when you get back to the everyday life you see that what’s up front there – is much the same as what is here already. You won’t discover a brand new land, or planet for that part. You will discover a lot of what you already have seen before. Still the Obama Campaign did something that really made a difference. What might that be ?
The Obama team implemented and made a system of knowledge we already have, but in an environment where it ‘s new to think like that. Data mining, segmentation, Direct mailing knowledge, Does this sound like Direct mail strategy?) combined with a great sense of what sociology is all about. The mix, in a political campaign, speaking directly to people, instead of “from above” has the effect any social activity, well done, has. Dialogue, connected to the real world!
Dialogue craves for participation, influence, the possibility to make people re- think and possibly change their origin opinion. That is what the American people all of a sudden thought possible, and responded to – and – not only the American people. The population of the world could all of a sudden e mail, comment on facebook and twitter – to the “maybe next President of the US America”.
All done by a large team all over America using well known techniques of e.g. a great car salesman, and a sociologist and storytellers, telling real stories from real people to real people. Just what we want politics to be all about.