Competing about peoples time

time_clockIt seems like the competiton in real time collaboration isn’t between the companies delivering solutions, but a competition of getting people to spend time with them, rather than somewhere else – like travelling.

I’m readig in the Norwegian IT section of DN that Gartner (Sydney conference) announced that their estimates for 2009 is a loss of 2,1 million business travels, and that those “seats” will be replaced with telepresence, video and webconferencing meetings instead. This is of course great news for companies delivering such solutions and bad news for airliners and travel agencies.

This should make Cisco, Polycom, Tandberg and the small Norwegian company meetcon happy friends. But Gartner continues: Something new is evolving rapidly: an example is – Immersive workspaces. This is integrated solutions that builds on top of communities like second life. Web based, and with the ability, not only to “meet” (Video & audio) but also share presentations, your desktop and so forth. Gartner advices companies to get rid of old ideas of video conferensing, and adapt to more flexible collaborative integrated ideas of how to conduct work via the web.  (BKK in Norway just did and bought a solution from by the way) This might not be the best of news for the larger enerprices mentioned above, but rather gives smaller and more flexible web based solutions a competitive benefit?

As you may kow I’ve been writing about this for quite a while (just scroll and see former postings) and it’s fun notising that Gartner predict such a rapid developement.


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