Collaboration, Community and Contribution are interconnected

prism_imageI read a blog article today that made me think (again). Valeria Maltoni’s blog article about “Real collaboration” address something very important happening right now. She formulated something I wrote about earlier, but she put it so neatly and short: – Collaboration leads to Community, and Community needs Contribution.

Well this is a concrete example of what mass creativity might lead to, new thoughts, that might create better ideas as the interactions flows.

We have seen communities on the internet growing, like facebook, myspace, dating services and so forth, not at all dull, but still many have thought – Community, So?

As we are speaking we see communities with a  new twist emerging. Addidas , using community to build and develop their brand and offer products that has evolved via their own community. Even more interesting is the growing communities of politicians (just think of Barack Obama’s support group on facebook) and  nongovernmental organizations, like Amnesty international.

This starts to look like somethings that makes a difference in the world and have serious impact worldwide. Social engagement! I can’t imagine how many postings politicians have gotten on their community based internet activities the last days from people all over the world being concerned of all the civilians killed or hurt in the ongoing Gaza conflict. This is real change!

As Valery Maltoni point out : Collaboration, Community and Contribution are interconnected and works together. I think that there is great hope for our near future, where the collective consciousness gets connected very effectively. I think I like it!

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