Open standards and collaboration
Well, why not apply the “KISS” (Keep It Simple Stupid) model? Microsoft says they are focusing on open standards and pinpoint the great benefits of collaboration and interoperationality. In Digi.no there is an interessting article today.
That’s great news, even though I doubt Microsoft has what it takes to give the market just that. But one never knows. Microsoft has to change, they know it, what remains to see if they are just talking the talk, or walking the walk.
Collaboration is a huge area of business models, concepts, technologies and organizational implementing systems. Intermobility is as well. The offers on the market is large, and not very easy to have a clear view of. Why not simplify the task at hand, and use the web as the front end? Not Microsoft, not SAP, not Polycom or Tandberg, but simply the web. The web is an open standard; the web is simple and familiar for all users. The web is accessible from where ever. The broadband capacity is increasing as we speak mobile networks as well. So why not? The answer is in the business models created a long time ago. This goes for Microsoft, Tandberg, Telenor and the lot. They are all reluctant to change, that’s one of the main reasons the KISS model aren’t implemented already. They are afraid to loose market shares, and want to lock their customers into their own proprietary hardware/ software. This is old fashioned, and can in the most simple way be described as a mild form of bondage, and who want to be that submissive in business?
But there is hope! There are alternatives for web based solutions that are open for all ( this includes software from e.g. Microsoft, like Sharpeoint) where one can integrate web meeting solutions (like meetcon in scandinavia/ Wiredred in Europe and the US), project management solutions and so forth into a complete, simple web based interface tailor-made for your organization and business. It can easily be scaled for small businesses, and for large cooperatives. Safety is not a topic, it can all be managed.
For a while yet, the large companies, like the ones mentioned above will keep argue that it’s not true that the web can solve the collaboration and intermobility challenge. At the same time the very same corps. are the already working very hard to try to change, before google snap the market shares in front of their eyes.
PS: Latest news: Speculations on Tandberg being in a a possible buy up situation Read more here (in Norwegian)