Is content “King” or is connecting “King Kong”?
It’s the same in business life, or for organizations, and webmasters who do their very best. Often its just to unclear what the site is there for, or even worse; it’s unclear what the company’s vision really is.
On my site it’s sharing some of my thoughts, and hopefully once in a while I manage to tip some of you of the standard automatic thinking pattern, and from that you get a new idea. If so; you have the opportunity to do something that is more precise and to the point in your work. Not by my doing, but by the ideas you make for yourself while reading my stuff.
For Companies or organizations is being different maybe the reason other people or customers react up on what is done at their site, and not the next one( competitor). Isn’t that what we all want? A reaction? Isn’t that at the core of communication? To be seen, noticed and then get a feedback? (please feel free to comment on anything on my page, any comment or question will make me more happy than total silence *grin* )
Very often management doesn’t realize the importance of having a clear idea of just what the web site is supposed to do for them. And the website, however nice it looks, sucks. “Content is King” is an old statement, that I don’t always agree on. Communicating the core of the business in all you do, and making sure that the quality of the content is superb is of huge importance, and I mean not only the writing – but also the visual text. (semiotics states everything is Text). The new(ish) idea that “Connecting is King Kong” has the same challenge, connecting people is not always enough, you need to let people have an environment where there is a meaning in the connection that you provide for them. For Nokia, the cell phone is reason enough, the concept of calling someone, or being available is enough, maybe not all that easy for your business ? The answer will always be found in the very reason why you are in business, and keep to the core of that; The challenge is in every case to find a smart way to do so.